Social media conversion
Which social media tool do I use?
With so many out there, and so many still coming (with some dead or dying), what is the best to choose?
With Google buzz, storming into the ‘conversation-place’, I did some looking-up.
the learning: Worry about the tools last, not first!
Can you share about your company in 140 words or less? About yourself, your big basket of achievements in 140 words or less? Sounds impossible – then make it possible! Your audience says, “I am a busy guy and I am only interested in how things benefit me” – so 140 words or less (maybe a AT-A-Glance visual)
For what reason are you using social media? Do you really have an objective? Or are you in it, because so many are out there? Sit down – put pen to paper and clarify your objective and then reshape your social media presence.
Are your audience (okay, you call them followers! – makes you happy, right?) – really interested in what you say? Are there benefits for them, from whatever you type? And oh! yes, whom do you want to target in the universe of people who look-u-up at your social media site?
What method of communication really makes a person happy and passionate enough to go through it? – not just look but see, not just hear but listen! Definitely not your bullet-filled presentations or a colorful brochure with graphics and fonts thrown together (screaming it’s all about me!) Can you share the one thing – that drives you, WHY you are doing what you do? Then build the whole social media, around that one passion. Simple. Clear. Passionate. Sticky. Value-add. And that’s where StoryPreso plays a role (Discover the core messages in your passion-filled work, Design around it, with stories dug-out from your experience and Equip you and your team to present it successfully)
Finally, what is it that you want? The goal! the SMART goal? C,mon you must be expecting a result! Is it Awareness, Sales or Loyalty or all of them together? Start with one, and then go for the rest – one goal at a time.
Now, it is time to look at the tools:
The Conversation Prism by Brian Solis and Jesse Thomas
Now are you ready? to rethink how you use your social media!
Skype: Ashley.Vinil
Twitter: StoryPreso
