Storytelling with Caricatures
Storytelling is here to stay.
No, not the fables and myths and grape-vine gossips, but true stories from organisations that is dug-out, polished, packaged and then told using different methods to a whole variety of audiences, right from the board-room down to the individual team player and extended across to the loyal customer and the prospects.
The power and effectiveness associated with storytelling in corporate communications is a treasure that organizations are slowly buying into. Now for me as a Visual Communicator, bridging the power of storytelling with Visual stories is a real effective way to connect, converse and ensure information with necessary emotions has been transferred.
Recently I got this opportunity to enter into discussions with a start-up, which produces Caricatures. (www.skechme.com). While I did admire the artistic nature of this start-up, what set me thinking was how this wonderful art can aid or add-on to visual storytelling. Well, the same thinking was going on almost simultaneously in the mind of Geeth, the founder of Skechme! So we did meet and have been spending solid time, brainstorming and ‘mindscaping’ about ways to use the very-personal touch of caricatures to create and share true stories.
Some of the services we may end-up offering together are:
Caricature-Preso: Presentations (Product launch, Company profile, Team-dynamics, Project-plans with goals etc) created with PowerPoint in a visual-story format with caricatures reflecting real characters from the organisation – giving tremendous authenticity and personal touch to the Presentations.
Story booklet: a booklet which has Caricatures and worded story about a certain achievement in an organisation or in a team, within that organisation
Caricature-VizX: A one page At-a-glance visual document which explains a whole process, with caricatures aiding the relationship between people and with the process – paving the way for a relational application of the process in the life of the audience (team member or customer)
So, here’s to: Storytelling with Caricatures.
