Visual Understanding

How can you understand technology?

How can you understand complexity?

How can you communicate complex technology?

Well, the answer is Visual Understanding!

I recently met a client (a tech product firm) and they gave me some inputs about one of their products and we began to discuss about SIMPLE, EFFECTIVE presentation. Now, the first part for me was to understand what they were talking about.

Before I could embark on a brainstorming session to get some real messages, I wanted to first understand. So I decided to choose the route I find easy and effective – visual!

So I took out my bunch of tissue-papers and began to scribble (some amused faces here), then as the pictures began to take shape, smiles replaced the amusement and I got the message and so did many more out there.

The next time, you want to understand technology (even if you are a passionate techie), I would suggest you go visual – it works, clears, and is effective across audiences.

Want to know more about this: I suggest you read Made to Stick