Smoking-Benefit Campaign

The other day, I had gone for a discussion in a coffee shop, and while the client courteously abandoned his smoking, after hearing my choice – the lady counterpart who joined him later, came with a smoking stick stuck ‘glamorously’ in her mouth. It took a few coughs and animated gasps, before she got the message. But what struck me as hard, was her fascination with smoking and her addiction to this biggest cancer evangelist.

Smoking kills!

Now, this has become a dying cry, that refuses to fall on ‘enjoying’ ears. From the time, Horrey or some other bloke learned to roll a paper and fill it with tobacco – the multi-million dollar industry has simply refused to die.

In India, a conservative male-dom (in smoking) is today seeing a vast invasion by the eves. In my childhood I have seen ladies move away from smokers, while some dared to endure the poison fumes – but now in my 30s, I see many women, especially students and corporate take on smoking, like it is some kind of sport: they want to conquer! Words fail me as I watch young and younger fall prey to this addiction. Why smoking is much more dangerous than drinking is that it troubles and affects even the ‘innocent’ passerby or companion, for the poision corrupts the surrounding air and lungs.

As I was feeling so bad, about this smoking trend – I got a glimpse of Xplane‘s Smoking Poster and was fascinated about how clear and honest this message is:

It is then, that I decided to include a Smoking-Benefit campaign in my blog. Well, the benefit is simply death – only faster and ugly.

So if you know someone who smokes (do you too?) then tell them about the 4000 extra chemicals they gain each time they smoke.

PS: You can see some great ads here